How to Dramatically Grow Your Wedding DJ Business in 2024

by Chris Brower
Last Updated: November 27, 2023

From time to time, we all need a little push to make our wedding DJ businesses improve.

Maybe you’re just starting out and having trouble landing new clients. Or maybe you’re an experienced wedding DJ who simply wants to grow your business and make more money.

Luckily, there are several easy things you can do to really make your wedding DJ business improve in 2024 and thrive for years to come.

Get Your Wedding DJ Business Started Right

If you’re a new wedding DJ, or you’re simply struggling to get your business going, be sure to read the How to Start a Wedding DJ Business (Quick Guide) article. This will give you a great introduction to how to start a wedding DJ business.

Next, dig in way more and pick up the complete Be a Wedding DJ eBook guide, which will give you over 150 pages of help getting your business not just started but thriving.

Both the article and the eBook, plus this entire website, are there to help you get off to a great start and avoid a lot of the costly mistakes new DJs make. A wedding DJ business can be hard – these guides will make things much easier!

Network With Other Wedding DJs and Other Vendors

While, yes, other wedding DJs are your competition, they can also help your own wedding DJ business get clients and succeed.

Network with other wedding DJs. You can trade ideas, commiserate when wedding gigs go bad, and get valuable business advice.

Plus, you can refer business to each other!

If one of you gets an inquiry for a date you’re already booked, you can refer the date to the other. Simply let the prospective client know you’re unavailable, but that you recommend they try this other DJ (and cc that other DJ on the email).

Hi Stephanie!
Thanks so much for your interest in my DJ services. I’m unavailable that day, but I’d recommend trying Mary with Detroit DJ Productions. She might be a good fit for you. She’s DJed over 400 events and has years of experience. I’ve cc’d her on this email, so she can tell you more about her services if she’s available. And here’s a link to her website:

The other DJ can do the same for you when they’re already booked.

And don’t forget the power of networking with other wedding vendors outside of the DJ world.

At your weddings, be sure to build genuine relationships with the other vendors. I love talking with photographers (they’re cool!), and they’ve really helped me out over the years.

No exaggeration, just three days before writing this article, I got a text from a wedding photographer referring a possible job to me!

Anytime another wedding vendor can say, “Try this person,” it really increases your chances of booking the job.

Ready for the complete guide to becoming a wedding DJ? Here you go.

Ask for Reviews

Wedding DJ businesses need good reviews to help get more clients.

In terms of getting more clients and making more money, reviews are way more important than your amazing DJ lights or mixing ability.

If you’ve DJed for clients and they haven’t left you a review, consider reaching out to them.

I always email my clients two weeks after their wedding asking for a review. If a few more weeks go by and you still haven’t heard from them, consider reaching out again.

Getting tons of five-star reviews will help your business grow and grow.

Make Profiles on Multiple Websites and Social Media Platforms

Word of mouth alone probably won’t fill your calendar with DJ bookings.

You need to promote your wedding DJ business.

Make profiles on wedding vendor websites, like the Knot and WeddingWire, plus social media sites like Facebook and Instagram. Get your name out there. Tell people you’re a DJ and what makes your business the must-hire.

Review the aptly titled article How to Promote a Wedding DJ Business and try several methods and see what works.

Put some work into it, and you should see more inquiries come your way. The more proactive you are, the more likely you’ll see results.

Improve Your Wedding DJ Sales Pitch

In addition to looking at reviews, prospective clients will look at your information and your sales pitch and see if you’re a good fit for them.

They’ll read over your profile on the Knot, Facebook, Google, your DJ website, and any other spots, and see if you have what they want. And if they like you enough, they may reach out, which will then give you another chance to sell to them.

Sadly, this is an area where many wedding DJs need some serious help!

So many DJs waste the valuable space in their sales pitch talking all about their equipment or extremely confusing pricing (or no pricing at all!). They also focus on rules (“limit of six hours”) or are extremely vague (“our DJs are experienced”).

Worst of all, they don’t solve the problem the client needs solved: an amazing DJ that’s going to give them exactly what they want without the negatives and annoyances of other wedding DJ companies.

Improving your sales pitch could be the #1 thing that gets you more business.

Be sure to check out How to Create an Amazing Wedding DJ Sales Pitch for tons of tips that could help you book tons of new clients.

Improve Your Email Practices

Most potential clients will reach out to you via email or other similar messaging services. Be sure to use this to your advantage.

Luckily, there are several good email practices you can do to get more business:

Proofread and make your emails look good! Notice this website uses bullets, bold, italics, headings, and more? Why? It makes it a lot more organized and pleasant to read than just a huge, long paragraph that all looks the same. Consider doing that for your emails too. And proofread. If your emails are sloppy, prospective clients might think your DJing is too.
Respond quickly. Early bird gets the worm. The sooner you respond, the greater likelihood you have of booking the gig. Clients have told me this over and over ("You responded so quickly!"). Every client is reaching out to several DJs at once. If you take a day or more to respond, other wedding DJs will have the advantage. Prospective clients want to get their DJ needs solved quickly, so respond quickly.
Follow up regularly. After your initial response, follow up in a timely manner if you don't hear back soon. Don't harass, but try to find a happy medium. If no response, my cadence is to follow up three days after my initial response, then five days after that, then seven days after that. Sometimes these gentle nudges ("Hey, just checking in how your DJ search is going? Here are some additional reasons I may be a good fit for you...") can be just the thing to convince a client to give you a chance.

Improving your email practices can dramatically help you book more wedding DJ gigs.

Learn Why Clients Aren't Booking You

We can all learn from negative feedback.

If you can, learn why a prospective client didn't book you.

Most won't tell you, but some will, and it can be really helpful.

In my last follow-up email I ask, "If you did decide to go with another DJ, do you mind me asking why? Don't worry, I'm not going to hassle you! I just always want to improve my business, so any feedback is helpful."

Notice how I try to sound friendly, not defensive. I try to make it seem safe to let me know why they didn't hire me and that I'm not going to get angry or argue with them.

You can learn valuable things from their response, such as:

Your prices are too high.
You don't provide a service they want (e.g., photo booth, live music, etc.).
They don't like some of the rules in your contract or restrictions you have.
They want someone with more experience playing the kind of music they like.

It doesn't mean you need to radically change your business anytime someone voices dislike for it. But it can be helpful to get feedback, especially if there's a pattern in their responses. And sometimes the only fix you'll need to make is tweaking your sales pitch or what you say during meetings - easy!

Consider DJing Other Events

Wedding DJs can work more gigs than just weddings. In fact, there's a surprisingly huge amount of other events wedding DJs can do.

While in most cases, weddings are the gigs that are going to make you the most money, these other events can make you good money, get your name out there, and lead to regular gigs.

DJing a company holiday party may lead to one of the employees hiring you for their wedding. Or the company may have you back next year. Same with school gigs, charity events, and more.

Opening yourself up to other events is a way to fill out your DJ calendar and make more money.

Consider Raising Your Prices

Want to make more money? Try raising your prices.

It's good from time to time to raise your prices and see how it goes. Do clients continue booking you? Are you getting even more bookings? Or does business drop off (and you think it's because of your prices)?

There are always going to be DJs who charge shockingly low rates and get booked all the time. But they're also making a lot less money per gig than you. They're having to work harder to make what you're making.

And no matter what you charge, you'll always be too expensive for some clients. That's okay!

Pricing will always take some experimentation, seeing what gets you great business and what doesn't. Your time is valuable. Charge what you're worth.

I've been surprised. Sometimes I've raised my prices, sure that my business would dry up and that I'd lose out on jobs, but I didn't. If anything, business increased!

Track Your Goals and Progress

Consider getting a desk calendar* or other similar calendar/tracking device. Write down some goals each month, as well as tasks along the way to get you there.

This can help you plan the year and tackle all the things you want to do to dramatically grow your wedding DJ business.

For example, maybe on the page for April, you write:

Goal: Get more reviews.
Tasks:
- April 1 - Email all clients who have yet to leave me reviews.
- April 22 - Send a follow-up email, reminding them to please leave me a review.

Conclusion

This can be the year you really get your wedding DJ business going. You can get more clients, make more money, and build the wedding DJ business of your dreams. Put some work into it and you should see results!

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